Enterprise Curriculum Information
Enterprise Curriculum
Intent
The BTEC Tech Award in Enterprise has been designed to help pupils develop their entrepreneurial skills through practical, skills–based learning. Pupils will explore, develop, and apply their knowledge helping to develop key transferable skills such as research and data analysis to support their progression to further learning and the workplace
Aims for Key Stage 4
- Understand the processes that underpin a successful business and apply their business knowledge to life situations.
- Develop their creative side through marketing and promotional campaigns.
- Plan and pitch a business idea.
Enterprise is an option subject, studied at Key Stage 4 and is taught for 3 hours per week.
The three components involve:
Component 1: Exploring enterprises (internally assessed assignments)
- examine the characteristics of enterprises
- explore how market research helps enterprises meet customer needs and understand competitor behaviour
- investigate the factors that contribute to the success of an enterprise
- develop transferable skills, such as research, and data analysis in order to interpret their findings.
Component 2: Planning for and Pitching an Enterprise Activity (internally assessed assignments)
- explore ideas and plan for a micro–enterprise activity
- pitch a micro–enterprise activity
- review their own pitch for a micro–enterprise activity
- develop their planning and research, presentation, communication, and self–reflection skills.
Component 3: Promotion and Finance for Enterprise (externally assessed synoptic exam)
- demonstrate knowledge and understanding of elements of promotion and financial
- interpret and use promotional and financial information in relation to a given enterprise
- make connections between different factors influencing a given enterprise
- advise and provide recommendations to a given enterprise on ways to improve its performance.